How long can a film get?
There is no fixed limit. Each shot is five or ten seconds, and every new one continues from the last frame of the one before, so a film grows a shot at a time for as long as you have credits. What limits it in practice is drift: the further you go from the first shot, the more the look wanders, and the fix is to say what should stay the same rather than only what should change.
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Is the footage real?
No. Every frame is generated by a model. Nothing was filmed, no camera was involved, and no clip made in The Director is a record of a real place, person or event. The app labels generated results and so does this site.
What does a clip cost?
Credits, and they are counted in seconds of footage. One credit is one second at 768p, or two seconds at 480p — so a five-second shot at the higher resolution costs five credits, and the same shot at the lower one costs three. A subscription comes with an allowance each period, and subscribers who run out can buy more.